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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons)

City University Malaysia

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Program overview

The Bachelor of Mass Communication (Hons) Program at City University Malaysia provides students with the opportunity to specialize in a field that is directly relevant to their future careers. While graduate degrees often have an interdisciplinary approach, they also encourage students to pursue independent study within the field of mass communication and media studies.

Entry Requirements

Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Production Team (Broadcasting), Reporter (Newspaper, Magazine, Online Portals) , Public Relations Officer, Advertising / Media Account Executive, Branding Executive, Digital Media Executive, Cameraman, Photographer, Scriptwriter, Campaign / Project Manager.

Curriculum

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YEAR 1

• Public Speaking

• Mass Media and Society

• Intercultural Communication

• Introduction to Advertising

• Introduction to Mass Communication

• Academic Skills

• Visual Communication and Photography

• Psychology of Communication

• Meeting Skills

• Introduction to Public Relations

• Desktop Publishing

• Mandarin 1 / French 1

• Integrated Marketing Communication

• Introduction to Film & Cinema

• Introduction to Journalism

YEAR 2

• Mandarin 2 / French 2

• Theories of Mass Communication

• Introduction to Television Broadcasting

• Statistics for Social Science

• English For Academic Purposes

• Co-Curriculum

• Theories of Human Communication

• Quantitative Research Method

• Radio Broadcasting

• Media Writing & Editing

• Script Writing for Radio and Television

• English For Employment

• New Media and Communication Technologies

• Copywriting

• Entrepreneurship / Bahasa Kebangsaan A

YEAR 3

• Web Design

• Quantitative Research Method

• Media Management

• Emerging Trends in Advertising

• Audience Analysis for Traditional and New Media

• Hubungan Etnik / Pengajian Malaysia 3

• Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2

• Television Production

• Public Relations: Issue and Case Study

• Event Management

• Communication Law and Ethics

• Practical Training

Credit Hours : 126

Available scholarships

  • Sudanese Student Administration Fee Waiver

    Up to 50% coverage

    A 50% discount is applied exclusively to the administration fee for Sudanese students. This waiver is deducted from the administration fee only and is secured upon applying to the City University Offer Letter.

  • Foundation Pathway Fee Waiver

    Up to 100% coverage

    This discount is open to students of all nationalities enrolled in the Foundation Pathway program. The tuition fee waiver is applied exclusively to the The final year of study effectively offsets the cost of the foundation year by the completion of the degree.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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