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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Communication (Hons) in Corporate Communication

City University Malaysia

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Program overview

The Bachelor of Communication (Hons) in Corporate Communication Program at City University Malaysia offers learners a comprehensive understanding of the strategic importance of communication in modern businesses. The curriculum, which is based on research, is designed to provide the professional and academic skills necessary for managing corporate communications on a global scale. It encompasses areas such as corporate strategy, internal and external stakeholder relationship management, and the overall management of corporate communications. One of the benefits of corporate communication is that it helps to keep employees informed bout the company's direction, leading to improved morale, increased engagement, and a better understanding of the company's future prospects.

ENTRY REQUIREMENTS

Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, Public Relations Specialist.

Curriculum

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YEAR 1

• Public Speaking

• Mass Media and Society

• Intercultural Communication

• Introduction to Advertising

• Introduction to Communication

• Visual Communication and Photography

• Psychology of Communication

• Meeting Skills

• Introduction to Public Relations

• Introduction to Desktop Publishing

• Elective Language: Mandarin 1

• Integrated Marketing Communication

• Corporate Communication

• Persuasive Communication

YEAR 2

• English For Academic Purposes

• Elective Language: Mandarin 2

• Public Relations Writing

• Organisational Communication

• Corporate Image and Management

• Entrepreneurship

• English For Employment

• Theories of Human Communication

• Quantitative Research Method

• Statistics for Social Science

• Consumer Behaviour

• Co-Curriculum

• New Media and Communication Technologies

• Corporate Writing

• Media Relations

YEAR 3

• Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2

• Report Writing (BLES3013)

• Qualitative Research Method

• Media Management

• Communication Audit

• Corporate Reputation and Brand Management

• Hubungan Etnik / Pengajian Malaysia

• Event Management

• Communication Law and Ethics

• Risk and Crisis Management

• Corporate Issue and Case Study

• Practical Training

Credit Hours : 120

Available scholarships

  • Sudanese Student Administration Fee Waiver

    Up to 50% coverage

    A 50% discount is applied exclusively to the administration fee for Sudanese students. This waiver is deducted from the administration fee only and is secured upon applying to the City University Offer Letter.

  • Foundation Pathway Fee Waiver

    Up to 100% coverage

    This discount is open to students of all nationalities enrolled in the Foundation Pathway program. The tuition fee waiver is applied exclusively to the The final year of study effectively offsets the cost of the foundation year by the completion of the degree.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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