Bachelor of Business Analytics (Honours)

Year 1

• Microeconomics
• Macroeconomics
• Business Accounting
• Business Communication
• Statistics and its Applications
• Organizational Behaviour
• Business Information Systems
• Fundamentals of Marketing
• Business Analytics in Practice
• Fundamentals of Management
• Cooperative Placement I

Year 2

• Managing People
• Financial Management
• Applied Econometrics
• Operations Management
• Analytical Decision Modeling
• Business Research Methods
• Data Visualization and Analytics
• Fundamentals of Data Science
• Business Ethics and Governance
• Descriptive Business Analytics
• Co-Operative Placement II
• Predictive Analytics and Big Data

Year 3

• International Business
• Marketing Analytics
• Prescriptive Business Analytics
• Strategic Management
• Big Data for Business Analytics
• Data Mining for Business Analytics
• Introduction to Intelligence System
• Research Project in Business Analytics
• Co-Operative Placement III

Electives

• Programming for Fintech
• Business Law
• Social Media Marketing
• Sustainability in Business

Compulsory Courses (MPU and HEPs courses)

For Malaysian students:

• U1 – Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
• U1 – Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)
• U2 – Bahasa Kebangsaan A (if applicable)

For foreign students:

• U1 – Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)
• U1 – Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)

All students:

• U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
• U4 – Extra-curricular Learning Experience 1
• U4 – Extra-curricular Learning Experience 2
• HEPs course – Effective Speaking
• HEPs course – Effective Writing