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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Business Analytics (Honours)

جامعة UCSI

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Business Analytics (Honours) at UCSI University equips students with the skills needed to analyze data, uncover trends, and drive impactful decisions in today’s data-driven world. This program combines core business knowledge with data analytics, statistics, and visualization tools.

Students engage in real-world projects, case studies, and internships to gain practical, industry-relevant experience. The curriculum is designed to prepare graduates for high-demand roles in business intelligence, digital strategy, and data-driven decision-making, ensuring they are ready to lead in the future of business. With a strong emphasis on applying analytical skills to real business challenges, graduates will be well-equipped to thrive in various professional environments.

Entry Requirements

STPM

Pass with minimum grade C (GPA 2.0) in any 2 subjects and pass in Mathematics and English at SPM level, or equivalent

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Business Analyst
  • Data Analyst
  • Business Intelligence (BI) Specialist
  • Market and Consumer Insights Analyst
  • Financial or Risk Analyst
  • Operations and Supply Chain Analyst
  • Digital Strategy Analyst
  • Data Visualisation Specialist

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Microeconomics
  • Macroeconomics
  • Business Accounting
  • Business Communication
  • Statistics and its Applications
  • Organizational Behaviour
  • Business Information Systems
  • Fundamentals of Marketing
  • Business Analytics in Practice
  • Fundamentals of Management
  • Cooperative Placement I

Year 2

  • Managing People
  • Financial Management
  • Applied Econometrics
  • Operations Management
  • Analytical Decision Modeling
  • Business Research Methods
  • Data Visualization and Analytics
  • Fundamentals of Data Science
  • Business Ethics and Governance
  • Descriptive Business Analytics
  • Co-Operative Placement II
  • Predictive Analytics and Big Data

Year 3

  • International Business
  • Marketing Analytics
  • Prescriptive Business Analytics
  • Strategic Management
  • Big Data for Business Analytics
  • Data Mining for Business Analytics
  • Introduction to Intelligence System
  • Research Project in Business Analytics
  • Co-Operative Placement III

Electives

  • Programming for Fintech
  • Business Law
  • Social Media Marketing
  • Sustainability in Business

Compulsory Courses (MPU and HEPs courses)

For Malaysian students:

  • U1 – Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
  • U1 – Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)
  • U2 – Bahasa Kebangsaan A (if applicable)

For foreign students:

  • U1 – Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)
  • U1 – Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)

All students:

  • U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
  • U4 – Extra-curricular Learning Experience 1
  • U4 – Extra-curricular Learning Experience 2
  • HEPs course – Effective Speaking
  • HEPs course – Effective Writing

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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