Communication & MediaBachelor's
Bachelor (Hons) in Communication
Sunway University
- Duration
- 3 years
- First year
- RM 36,300
- Intakes
- January, April, September
Communication & Media · Bachelor's
Bachelor of Arts (Honours) in Advertising and Branding
Sunway University
Program overview
The Bachelor of Arts (Honours) in Advertising and Branding program is designed to cultivate creative thinkers equipped with the skills and knowledge to explore, analyze, conceptualize, and present visual information and innovative ideas. Students will gain a comprehensive understanding of specialized and contextual knowledge necessary for tackling various advertising challenges in the industry. This program targets individuals aspiring to become advertising professionals within the advertising sector.
The curriculum integrates Advertising, Communication, Design, Contextual Studies, and Professional Studies with relevant technologies and processes. The aim is to develop world-class graduates who excel in creativity, critical thinking, and entrepreneurial thinking—skills that are adaptable across different media and environments.
Entry Requirements
STPM
- Average C or CGPA 2.0 (Minimum 2 principals)
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Dual Awad
Graduates receive dual certification from Sunway University and Lancaster University.
Future Careers
- Creative director
- Art director
- Brand manager
- Advertising account executive
- Copywriter
- Social media manager
- Creative production manager
- Account planner
- Media planner
- Web media advertising specialist
- Editors
- Strategists
Curriculum
Show full curriculum
Year 1
- Communication Theory and Practice
- Conceptual Art Direction
- Creative Thinking
- Designing with Type
- Digital Photography
- English for the Arts
- Graphic Communication
- Media, Culture & Society
- Principles of Advertising
Year 2
- Integrated Marketing Communication
- Global Branding & Identity
- Creative Copywriting
- Strategic Advertising Campaign
- Communication Skills
- Law & Ethics in Communication
- Digital Media Literacy
- Corporate Identity Design
- Free Elective 1
- Free Elective 2
Year 3
- Research Methodology in Advertising
- Advertising Design & Production
- Advanced Graphic Communication
- Media Planning
- Research Project in Advertising
- Final Year Project
- Discipline Elective 1
- Discipline Elective 2
- Industrial Training
Discipline Electives (Choose 2)
- Basic Narrative Analysis
- Celebrity Culture
- Design Thinking & Practice
- Event Management
- Intercultural Communication
- Introduction to Packaging
- Investor Relations
- Political Communication
- Public Relations Writing
- Psychology in Communication
Free Electives (*)
*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.
Additional MOHE compulsory General Studies subjects
For Local Students
- Penghayatan Etika dan Peradaban
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
- Community Service for Planetary Health
- Entrepreneurial Mindset and Skills
- Falsafah dan Isu Semasa
- Integrity & Anti-Corruption
For International Students
- Appreciation of Ethics and Civilisation
- Bahasa Melayu Komunikasi 2
- Community Service for Planetary Health
- Critical Thinking
- Entrepreneurial Mindset and Skills
- Integrity & Anti-Corruption
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Content creator
- PR specialist
- Journalist
- Social media manager
Related programs
- Communication & MediaBachelor's
Bachelor of Arts (Honours) Design Communication
Sunway University
- Duration
- 3 years
- First year
- RM 42,600
- Intakes
- January, April, September
- Communication & MediaBachelor's
Bachelor of Arts (Honours) Digital Media
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 26,547
- Intakes
- January, May, August
- Communication & MediaBachelor's
Bachelor of Arts (Honours) Mass Communications
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 25,901
- Intakes
- January, April, August
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
No commitment required