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الإعلام والاتصال · بكالوريوس

Bachelor of Arts (Honours) in Advertising and Branding

جامعة صنواي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Arts (Honours) in Advertising and Branding program is designed to cultivate creative thinkers equipped with the skills and knowledge to explore, analyze, conceptualize, and present visual information and innovative ideas. Students will gain a comprehensive understanding of specialized and contextual knowledge necessary for tackling various advertising challenges in the industry. This program targets individuals aspiring to become advertising professionals within the advertising sector.

The curriculum integrates Advertising, Communication, Design, Contextual Studies, and Professional Studies with relevant technologies and processes. The aim is to develop world-class graduates who excel in creativity, critical thinking, and entrepreneurial thinking—skills that are adaptable across different media and environments.

Entry Requirements

STPM

  • Average C or CGPA 2.0 (Minimum 2 principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Awad

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Communication Theory and Practice
  • Conceptual Art Direction
  • Creative Thinking
  • Designing with Type
  • Digital Photography
  • English for the Arts
  • Graphic Communication
  • Media, Culture & Society
  • Principles of Advertising

Year 2

  • Integrated Marketing Communication
  • Global Branding & Identity
  • Creative Copywriting
  • Strategic Advertising Campaign
  • Communication Skills
  • Law & Ethics in Communication
  • Digital Media Literacy
  • Corporate Identity Design
  • Free Elective 1
  • Free Elective 2

Year 3

  • Research Methodology in Advertising
  • Advertising Design & Production
  • Advanced Graphic Communication
  • Media Planning
  • Research Project in Advertising
  • Final Year Project
  • Discipline Elective 1
  • Discipline Elective 2
  • Industrial Training

Discipline Electives (Choose 2)

  • Basic Narrative Analysis
  • Celebrity Culture
  • Design Thinking & Practice
  • Event Management
  • Intercultural Communication
  • Introduction to Packaging
  • Investor Relations
  • Political Communication
  • Public Relations Writing
  • Psychology in Communication

Free Electives (*)

*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

For Local Students

  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption

For International Students

  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurial Mindset and Skills
  • Integrity & Anti-Corruption

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • صانع محتوى
  • أخصائي علاقات عامة
  • صحفي
  • مدير تواصل اجتماعي

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