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الإعلام والاتصال · بكالوريوس

Bachelor (Hons) Advertising and Digital Marketing Communications

جامعة سيجي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor (Hons) Advertising and Digital Marketing Communications (3+0) Program at SEGi University Malaysia focuses on developing skills in trend identification, consumer behavior understanding, and creating effective campaigns. The curriculum combines traditional marketing principles with contemporary digital advertising practices. The degree is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), offering exemptions from their examinations. It is one of the first programs of its kind in the UK and is unique in Malaysia.

Entry Requirements

STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Sales management.
  • Advertising.
  • Consulting and marketing research and branding consultant.

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing / PR
  • Creative Content Marketing
  • Brand Management
  • Tamadun Islam dan Tamadun Asia (TITAS) / MPU3143 Bahasa Melayu Komunikasi 2
  • Hubungan Etnik / Malaysian Studies 3
  • MPU3213 Bahasa Kebangsaan A

Year 2

  • Customer Insight & Research (Part 1)
  • Personal & Professional Development 2
  • Media Planning and Buying
  • Global Marketing Management
  • Customer Insight & Research (Part 2)
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Statistics for Managers

Year 3

  • Direct, Interactive and Digital Marketing (Part 1)
  • Dissertation (Part 1)
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Direct, Interactive and Digital Marketing (Part 2)
  • Dissertation (Part 2)
  • Social Media and Analytics
  • Strategic Communications

المنح المتاحة

  • International Student Discount

    تغطية حتى 20%

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    تغطية حتى 30%

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    تغطية حتى 50%

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • صانع محتوى
  • أخصائي علاقات عامة
  • صحفي
  • مدير تواصل اجتماعي

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