Bachelor (Hons) Advertising and Digital Marketing Communications

The Bachelor (Hons) Advertising and Digital Marketing Communications (3+0) Program at SEGi University Malaysia focuses on developing skills in trend identification, consumer behavior understanding, and creating effective campaigns. The curriculum combines traditional marketing principles with contemporary digital advertising practices. The degree is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), offering exemptions from their examinations. It is one of the first programs of its kind in the UK and is unique in Malaysia.

Entry Requirements

STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Sales management.
• Advertising.
• Consulting and marketing research and branding consultant.