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WijhaUniوجهة يوني

Business & Management · Master's

Master of Marketing - Online Degree

Sunway University

Program overview

The Online Master of Marketing at Sunway University is carefully designed to enhance the essential marketing skills and practical knowledge of modern leaders.

You will be supported by an accomplished team of top academics and industry experts, helping you become a versatile and effective decision-maker capable of influencing stakeholders and leading teams and organizations to achieve success.

The program includes 7 core subjects across various topics, 1 elective subject, and 2 research project courses. You will study one subject at a time in 7-week blocks, which promotes optimal learning outcomes while allowing you to maintain a healthy balance between work, life, and study.

Entry Requirements

  • A bachelor’s degree in the field or a related field with a minimum CGPA of 2.50 out of 4.00 or its equivalent qualifications as accepted by the HEP Senate.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Managing Director
  • Sales director
  • Marketing Director
  • Communications Director
  • Sales & marketing manager
  • Communications Manager
  • Market Research Manager
  • Trade Marketing Manager
  • Public relations manager

Curriculum

Show full curriculum

CORE SUBJECTS

  • Marketing Theory and Application
  • Consumer Behaviour
  • Marketing Communication
  • Global Marketing
  • Services Marketing
  • Marketing Strategy and Technologies
  • Marketing Research Methods

Elective Subjects

  • Business to Business Marketing
  • Social and Digital Media Analytics
  • Data Visualisation
  • Design Thinking and Creative Problem Solving
  • Strategy Frameworks and Sustainability

Research Projects

  • Research Projects I & II (Proposal & Execution)

Prerequisite Pathway

  • Fundamental Business Studies

Entry requirements

Master's: a bachelor's degree in a related field.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required