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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons) in Public Relations

SEGi University

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Program overview

The Bachelor of Mass Communication (Hons) in Public Relations Program at SEGi University Malaysia focuses on developing students' skills and knowledge in building and managing relationships between organizations and the public. Through this program, students learn how to create impactful messages, engage with stakeholders, and handle crisis situations. The curriculum emphasizes ethics, research, and strategic planning to prepare students for careers in public relations agencies, corporate communications departments, and non-profit organizations.

Future Careers

  • Marketing Planner & Strategist
  • Corporate Comm Officer/Executive
  • Customer liaison Executive
  • Content Creator
  • PR Officer / Executive
  • Personal Assistant to Director/CEO

Curriculum

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Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

Year 3

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

MPU

  • Philosophy and Current Issues (for local & international students)
  • Bahasa Melayu Komunikasi 2 (for international students only)

Public Relations Elective

  • Media Relations and Publicity
  • Media Relations and Media Writing
  • Strategies and Practices in Public Relations

Available scholarships

  • International Student Discount

    Up to 20% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 30% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 50% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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