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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons) in Public Relations and Marketing

Taylor's University

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Program overview

The Bachelor of Mass Communication (Hons) in Public Relations and Marketing Program at Taylor's University Malaysia offers a strong focus on public relations (PR) and event management, along with in-depth knowledge in the field of marketing communication. Students gain the skills and knowledge to plan, strategize, and execute effective marketing plans. The program prepares students to become strategic PR practitioners with a marketing mindset, equipping them for roles that require a comprehensive understanding of both PR and marketing in today's business environment.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

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For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Brand Manager, Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Foreign Affairs Officer, Market Researcher, Public Relations & Marketing Consultant, Public Relations Consultant, Publicist, Strategy Planning Manager.

Education pathway

Curriculum

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Year 1

• Introduction to Mass Communication

• Visual Communication

• Intercultural Communication

• Communication Theory

• Innovative Media

• Media Writing

• Media Analytics

• New Media and Society

• Media Law & Ethics

Year 2

• Public Relations Principles

• Promotional Writing

• Publicity and Media Relations

• Crisis Management

• Organisational Communication

• Introduction to Management

• Principles of Marketing

• Consumer Behaviour

• Relationship Marketing

• Research Methods

Year 3

• Final Project

• Research Project

• Professional Media Workshop

• Public Relations Consultancy

• Internship

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  • Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Available scholarships

  • International Student Tuition Fee Rebate

    A tuition fee reduction of up to RM 12,000 is available at Taylor's University for students of all nationalities. To qualify for this discount, applicants must submit their official high school certificate during the application process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

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