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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons) in Public Relations and Event Management

Taylor's University

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Program overview

The Bachelor of Mass Communication (Hons) in Public Relations and Event Management Program at Taylor's University Malaysia offers students a comprehensive understanding of public relations and event management, Students gain in-depth knowledge in all aspects of planning and promotion, especially in the digital age. This program aims to produce communication strategists who can elevate organizations' image and competitiveness through integrated PR plans and event campaigns. Students are encouraged to think critically, explore creative ideas, and consider multiple perspectives.

Entry Requirements

Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Event Manager, Public Relations Consultant, Fashion Event Coordinator, Wedding Planner, Public Relations Manager, Publicist.

Education pathway

Curriculum

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Common Core

Year 1

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Media Analytics
  • New Media and Society
  • Media Law & Ethics

Year 2

  • Design for Events
  • Events & Entertainment
  • Events Operation
  • Exhibition Management
  • International Public Relations
  • Promotional Writing
  • Publicity and Media Relations
  • Pubilc Relations Principles
  • Crisis Management
  • Research Methods

Year 3

  • Professional Media Workshop
  • Final Project
  • Research Project
  • Public Relations Events Consultancy
  • Internship

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  • Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Available scholarships

  • International Student Tuition Fee Rebate

    A tuition fee reduction of up to RM 12,000 is available at Taylor's University for students of all nationalities. To qualify for this discount, applicants must submit their official high school certificate during the application process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

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