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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Taylor's University

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Program overview

The Bachelor of Mass Communication (Honours) in Advertising and Brand Management Program at Taylor's University Malaysia prepares students to learn creative strategy for advertising and brand management to meet the increasingly challenging market demands. The program is designed to provide students with a comprehensive skill set, techniques, and theoretical knowledge in creating, designing, and strategically addressing real-world advertising challenges. Students will learn to develop effective solutions to enhance visibility for organizations and their brands. The program offers hands-on training using industry-relevant equipment and software, allowing students to gain practical experience in both the creative and managerial aspects of the advertising industry.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

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For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Integrated Marketing Communication Specialist, Campaign Director, Branding Specialist, Brand Developer, Social Media Specialist/Coordinator, Customer Engagement Associate, Copywriter, Creative Director, Production Designer, Media Buyer/Planner, Web Designer, Traffic Manager, Digital Content Creator.

Education pathway

Curriculum

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Year 1

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • New Media and Society
  • Innovative Media
  • Media Writing
  • Media Analytics
  • Media Law and Ethics
  • Media Analytics

Year 2

  • Advertising Fundamentals
  • Strategic Copywriting
  • Principles of Marketing
  • Brand Management
  • Creative Design for Advertising
  • Corporate Identity and Branding Design
  • Research Methods

Year 3

  • Advertising and Brand Management Collaborative Project
  • Media Planning and Analysis
  • Research Project
  • Internship

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  • Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Available scholarships

  • International Student Tuition Fee Rebate

    A tuition fee reduction of up to RM 12,000 is available at Taylor's University for students of all nationalities. To qualify for this discount, applicants must submit their official high school certificate during the application process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

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