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WijhaUniوجهة يوني
العربية

Business & Management · Bachelor's

Bachelor of Marketing (Hons.)

Multimedia University (MMU)

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Program overview

The Bachelor of Marketing (Hons.) at Multimedia University Malaysia prepares students to become successful marketers. The program covers both traditional and digital marketing subjects, equipping graduates with the skills to create effective strategies. Career opportunities include Marketing Manager, Branding Expert, and Social Media Executive.

Entry Requirements

Pass Foundation/ Matriculation studies with at least a CGPA of 2.00 from a recognized institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.

Curriculum

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Core

Year 1

Accounting for Decision Making

English for Business Communication

Principles of Finance

Managerial Mathematics

Fundamental of Marketing

Digital Transformation Technologies

Managerial Statistics

English for Business Studies

Critical Thinking and Application in Management

Fundamentals of Economics

Management

Elective

Character Building

Fundamentals of Digital Competence with Basic

Programming

Character Development

U3

Year 2

Business Law

Organizational Behaviour

Mobile App Design & Development

Strategic Marketing

Media Publishing & Corporate Design

Consumer Behaviour

Integrated Marketing Communications

Human Resource Management

Business Analytics

Web Design

Marketing Research

Digital Marketing

Brand Management

Elective

U1

U2

Year 3

Global Marketing

Sales & Professional Business Marketing

Innovative Product Marketing

Capstone Project

Social Media Marketing

Industrial Training

Elective

Elective

U1

U4

Elective Modules

The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:

Entrepreneurship

Relationship Marketing

Retail Marketing

Event Marketing

Leadership

Services Marketing

Psychology

*Open electives (subjects from other faculties) are also offered for students to consider*

University Subjects

Character Building

Sustainable Society

Fundamentals of Digital Competence with Basic Programming

U1, U2, U3, U4 (Refer program structure)

Available scholarships

  • International Student Discount

    Up to 10% coverage

    Automatically applied upon submission of the application for an official University Offer Letter.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

Is this program right for you?

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