Bachelor of Communication (Strategic Communication) (Hons)

Core

Year 1

• Fundamentals of Strategic Communication

• Communication Theories

• Media Culture

• Fundamentals of English

• Stakeholders Management

• Media Law

• English for Academic Purposes

• Intercultural Communication

• Public Relations Strategies

• Marketing Communication Strategies

• Workplace Communicatio

Year 2

• Corporate Communication

• Social Media Strategies

• Media Publishing and Corporate Design

• Strategic Thinking and Planning

• Integrated Promotional Communication

• Semiotic Studies

• Multimedia Applications for Communication

Year 3

• Corporate Strategy

• Design Thinking for Strategic Communication

• Crisis Communication Strategy

• Event Planning and Management

• Corporate Reputation Management

• Corporate Advertising

• Corporate Writing

• Negotiation in Professional Contexts

• Capstone Project

• Internship

Elective Modules

Creative Writing

Consumer Trends

Creativity and Innovation

Becoming A Leader

Corporate Training

Professional Image and Etiquette

Office Application for Professionals

Spanish Language 1

Korean Language

French Language 1

Chinese Level 1

Japanese Language 1

German Language 1

Spanish Language 2

Korean Language 2

French Language 2

Chinese Level 2

Japanese Language 2

German Language 2

Spanish Language 3

Korean Language 3

French Language 3

Chinese Level 3

Japanese Language 3

MPU Courses

U1

• Hubungan Etnik

• Tamadun Islam dan Tamadun Asia

• Pengajian Malaysia 3 (International Students)

• Bahasa Malaysia Komunikasi 2 (International Students)

U2

• Bahasa Kebangsaan A

• Entrepreneurship and Lean Start-up

U3

• Stress & Well-Being among Malaysians

U4

• Personal Social Responsibility

For more information please contact our educational consultants or submit your application for Admission assessment.