Business & ManagementBachelor's
Bachelor (Hons) in Event and Tourism Management (A Dual Award With HTMi Switzerland)
UCSI University
Scholarship available
- Duration
- 3 years
- First year
- RM 25,141
- Intakes
- January, May, September
Business & Management · Bachelor's
Bachelor of Commerce (Hons) in Marketing
UCSI University
Program overview
The Bachelor of Commerce (Hons) in Marketing Program at UCSI University Malaysia covers the fundamental principles of marketing, as well as in-depth topics like consumer behavior, brand management, and business communication. By completing this program, students will have the skills and knowledge needed for a successful career in the dynamic field of marketing.
Entry Requirements
- STPM: 2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
- For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment
Future Careers
Public relations consultant, Marketing manager, Corporate branding consultant, Business development manager, Sales manager, Retail manager, Advertising and promotion manager.
Curriculum
Show full curriculum
Year 1
- Business Law
- Statistics and its Applications
- Fundamentals of Management
- Fundamentals of Marketing
- Microeconomics
- Organisational Behaviour
- Introductory Accounting
- Introduction to Marketing Communication
- Business Communication
- Macroeconomics
- Financial Management
Year 2
- Business Mathematics
- Sales Management
- Human Resource Management
- Internet in Practice
- Direct Marketing
- Marketing Processes
- Management Science
- Consumer Behaviour
- Business Research Methods
- Digital Marketing
- Business Information Systems
- Entrepreneurship
- Retail Management
- Co-Operative Placement 1
Year 3
- Marketing Research Project A
- Marketing Promotion
- Strategic Marketing
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issues in Marketing
- Co-Operative Placement 2
Electives
- International Business
- Strategic Information Systems Management
- Strategic Brand Management
- Business Intelligence using Big Data
- Logistics and Supply Chain Management
- Business Ethics in Ethical Decision Making
General Courses (MPU) are compulsory for all students.
U1
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
- (Bahasa Melayu Komunikasi 3)
Available scholarships
International Student Tuition Fee Rebate
Up to 20% coverage
Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
Related programs
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Bachelor (Hons) in Hospitality Management (A Dual Award with HTMi Switzerland)
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- Duration
- 3 years
- First year
- RM 27,512
- Intakes
- January, May, September
- Business & ManagementBachelor's
Bachelor of Accountancy (Honours)
INTI International University
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- Intakes
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Bachelor of Accounting & Finance (Honours)
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Scholarship available
- Duration
- 3 years
- First year
- RM 29,184
- Intakes
- January, May, August
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
No commitment required