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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Arts in Mass Communication (Honours)

Lincoln University College

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Program overview

The Bachelor of Arts in Mass Communication (Honours) Program at Lincoln University College Malaysia provides an interdisciplinary foundation in media theory and skills. It offers real-world experience and prepares graduates for careers in advertising, corporate communication, public relations, journalism, and broadcasting. The program also allows for further studies in related fields and focuses on technological skills and knowledge relevant to corporate media and communication. Overall, it equips students to thrive in the expanding world of media and corporate communication.

Entry Requirements

Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.00) in any two (2) subjects and credit in English at Sijil Pelajaran Malaysia (SPM) level or equivalent.

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Columnist,TV Correspondent,Art Director,Photojournalist,Floor Manager,Screenwriter,Reporter

Sound technician,Special Correspondent,Transmission Executive

Curriculum

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Public Speaking

Development of Mass Communication Industry

Critical Reading and Academic Writing

Philosophy and Current Issues Course International Student

Malay Language Communication 2 Local Students

Appreciation of Ethics and Civilizations International Students

Development Communications

Mass Communication: Concepts and Theories

Print Media I

Principles of Design

Leadership Skills/New Subject: Human Relation and Leadership Theory

English

Photography

Print Media II

Reporting & Editing

Malaysian Government and Public Policy

Broadcast Journalism

Television Production

Basics of Camera, Light & Sound

Radio Journalism & Program Format

Radio Productions

Advertising: Concepts & Principles

Community Service

Advertising in Print, Radio & Television

Press Laws and Media Ethics

Media, Culture and Society

Integrated Marketing Communication

Event Management: Principles & Methods

Interpersonal Communication

Writing for Media

Science and Health Communication

Creative Communication

*(CHOOSE ANY TWO ELECTIVES)

Global Media

Public Relations

Media Management

New Media Technologies

South East Asian Politics and Communication

Crisis Communication

Research Methodologies for Communication Studies

Research Project

Industrial Training

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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