Skip to content
WijhaUniوجهة يوني

Business & Management · Bachelor's

Bachelor in Marketing with Psychology (Hons)

Management and Science University (MSU)

Program overview

The Bachelor in Marketing with Psychology (Hons) Program at Managment & Science University (MSU) Malaysia combines marketing and psychology to provide a unique understanding of consumer behavior and effective marketing strategies. Students gain a strong foundation in various marketing areas and learn how individual psychology influences spending habits. The program offers practical experience through the Global Internship Program, enhancing employability. Graduates are well-prepared for diverse career opportunities in marketing and related fields.

Entry Requirements

  • You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Marketing Psychologist, Online Marketing Executive, Market Researcher, Brand Manager

Curriculum

Show full curriculum

Year One

  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology

Year Two

  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research

Year Three

  • International Marketing
  • Psychology of the Internet
  • Industrial Training

Available scholarships

  • International Tuition Fee Rebate

    This discount is available to international students and will be divided proportionally across the entire duration of the study program. To qualify for this rebate, applicants must provide their official high school certificate during the application process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required