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Art & Design · Bachelor's

Bachelor (Hons) Fashion Design with Marketing

UCSI University

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Program overview

The Bachelor (Hons) Fashion Design with Marketing Program at UCSI University Malaysia prepares graduates for the global fashion market by emphasizing strategic planning, innovative product design, and inventive marketing concepts. It addresses the industry's need for speed, quality, and creativity, while also covering market intelligence, trend forecasting, and business fundamentals. Graduates are equipped to navigate the dynamic fashion industry and combine their design skills with effective marketing strategies.

Entry Requirements

  • STPM: Minimum Grade C in TWO (2) Subjects (GP 2.00)
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Pattern Cutters, Fashion Buyers, Pattern Graders, Specialist Cutters, Fashion Designers, Fashion Entrepreneurs, Fashion Merchandisers, Bespoke / Production Tailors, Apparel / Garment Production Managers.

Curriculum

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Year 1

  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1

Year 2

  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Religions in Malaysia (MPU –U3)
  • Co-operative Placement 2

Year 3

  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men’s Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

Available scholarships

  • International Student Tuition Fee Rebate

    Up to 20% coverage

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 4.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Graphic designer
  • UX designer
  • Interior designer
  • Art director

Related programs

Is this program right for you?

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