Business & ManagementBachelor's
Bachelor (Hons) in Event and Tourism Management (A Dual Award With HTMi Switzerland)
UCSI University
Scholarship available
- Duration
- 3 years
- First year
- RM 25,141
- Intakes
- January, May, September
Business & Management · Bachelor's
BA (Hons) Digital Marketing
UCSI University
Program overview
The BA (Hons) in Digital Marketing at UCSI University is a forward-thinking program designed to prepare graduates for the evolving landscape of marketing in a digital age As customer interactions with brands shift dramatically through social media platforms, smartphones, and tablets, the importance of digital marketing has become pivotal for progressive organizations
This degree equips students with the essential skills, vision, and confidence to implement digital techniques as part of an integrated marketing and communications strategy Through a comprehensive curriculum, students will learn to navigate and leverage various digital marketing tools and platforms, ensuring they are well-prepared for the challenges and opportunities in the ever-changing marketing environment.
Entry Requirements
STPM
Pass with Grade C (CGPA 2.00) in any 2 subjects and a pass in Mathematics and English at SPM level*
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Curriculum
Show full curriculum
Year 1
- Introduction to Business
- Office Application
- Basic Practices of Marketing
- Microeconomics
- Financial Accounting 1
- Business Communication
- Business Mathematics
- Fundamentals of Management
- Management Information Systems
- Macroeconomics
- English for Business
MPU Subjects
- Penghayatan Etika dan Peradaban (Local Student)
- Philosophy and Current Issues
Year 2
- Introduction to Finance
- Business Law
- Entrepreneurship
- Quantitative Analysis with Excel
- Organisational Behaviour
- E-Business Operations
- Human Resource Management
- Operations Management in Business
- Business Ethics
- Management Accounting 1
MPU Subjects
- Bahasa Melayu Komunikasi 2 (International Student)
Additional Course
- Product Management
- Marketing Intelligence
- Public Relations
Available scholarships
International Student Tuition Fee Rebate
Up to 20% coverage
Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
Related programs
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Bachelor (Hons) in Hospitality Management (A Dual Award with HTMi Switzerland)
UCSI University
Scholarship available
- Duration
- 3 years
- First year
- RM 27,512
- Intakes
- January, May, September
- Business & ManagementBachelor's
Bachelor of Accountancy (Honours)
INTI International University
Scholarship available
- Duration
- 4 years
- First year
- RM 24,532
- Intakes
- January, May, August
- Business & ManagementBachelor's
Bachelor of Accounting & Finance (Honours)
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Scholarship available
- Duration
- 3 years
- First year
- RM 29,184
- Intakes
- January, May, August
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
No commitment required