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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Science (Honours) in Hospitality and Tourism

جامعة آسيا والمحيط الهادئ للتكنولوجيا والابتكار (APU)

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Science (Honours) in Hospitality and Tourism at APU University Malaysia is specifically designed to equip students with comprehensive knowledge and practical technical expertise relevant to the global hospitality and tourism industry, aligning with current industry requirements

Students will develop effective communication and interpersonal skills, showcasing good leadership qualities necessary for success in global hospitality or tourism organizations They will also learn to analyze information and data to creatively, innovatively, and ethically address challenges in hospitality and tourism management, employing a sustainable development approach

Additionally, the program emphasizes the importance of personal skills and entrepreneurship, ensuring students can embrace technological advancements for a successful career in the dynamic global field of hospitality and tourism.

Entry Requirements

STPM

  • A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, or its equivalent;

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Hotel/Resort Manager
  • Event Planner/Organizer
  • Travel Consultant/Agent
  • Restaurant/Commercial Food Supplies Manager
  • Tour Operator
  • Airlines/Cruise Director
  • Conference Organizer
  • Marketing Manager
  • Revenue Manager
  • Hospitality Consultant/Auditor
  • Spa and Wellness Manager
  • Museum/Cultural Venue Manager
  • Customer Experience Manager
  • Tourism Development Manager
  • Sustainability Manager

المنهج الدراسي

عرض المنهج كاملاً

DEGREE LEVEL 1

COMMON MODULES

  • Computer Applications
  • Business and Communications Skills
  • Digital Thinking and Innovation
  • Basic Statistics
  • Fundamental of Entrepreneurship
  • Fundamentals of Accounting

SPECIALISED MODULES

  • Introduction to Global Hospitality and Tourism Industry
  • Business Events Management for Hospitality and Tourism Industry
  • Cultural Heritage Management
  • Human Resource Management for Hospitality and Tourism Industry

DEGREE LEVEL 2

COMMON MODULES

  • Business Research Methods

SPECIALISED MODULES

  • International Cuisine
  • Food and Beverage Service
  • Front Office Operations
  • Housekeeping Operations
  • Customer Service Management for Hospitality and Tourism Industry
  • Legal Aspects in Hospitality and Tourism Industry
  • Marketing for Hospitality and Tourism Industry
  • Ticketing and Computer Reservation System
  • Tourism Economics

ELECTIVE MODULES

  • Current Issues in Tourism Industry

DEGREE LEVEL 3

SPECIALISED MODULES

  • Managing Travel and Tour Services
  • Services Management for Hospitality and Tourism Industry
  • Project in Global Hospitality and Tourism Management

ELECTIVE MODULES

Specialism in Hospitality Innovation:

  • Hospitality Leadership
  • Hotel Innovation Management

Specialism in Food Science and Technology:

  • Food Science and Nutrition
  • Food Processing and Technology

Specialism in Halal Tourism:

  • Islamic Tourism Industry
  • Halal Practices and Quality Standards for Foodservice Organizations

Specialism in Tourism Logistics:

  • Tourism Logistics and Transportation
  • Supply Chain Management for Hospitality and Tourism Business

Specialism in Events Management and Technology:

  • Festival and Hallmark Events
  • Emerging Technologies for Event Management

INTERNSHIP (24 WEEKS)

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum 2

المنح المتاحة

  • Yemeni & Palestinian Student Discount

    تغطية حتى 30%

    A 30% tuition fee discount is available to students from Yemen and Palestine, with no prerequisite conditions. This 30% deduction is applied annually and will be deducted from the tuition fee each year of study.

  • International Student Discount

    تغطية حتى 30%

    Up to 30% tuition fee discount is available to i International students. To qualify for this discount, Applicants must present their official high school certificate upon application.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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