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وجهة يونيWijhaUni

إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Science (Honours) in Business Studies

جامعة صنواي

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

This program is designed for individuals aspiring to enter the business field, with a strong focus on understanding customers and their preferences. You will gain a comprehensive understanding of business organizations, learning how they formulate strategies, make decisions, allocate resources, and manage risks in a competitive global environment. Through real and simulated business scenarios, you will encounter the decision-making challenges that businesses face.

In addition to theoretical knowledge, you will have the opportunity to develop practical, analytical, and strategic planning skills essential for creating value for both businesses and their customers. This program aims to equip you with the analytical and critical thinking skills necessary for success in today’s global economy. The included internship experience will further reinforce your learning by allowing you to apply theories in real-world contexts, preparing you for the workforce.

Upon successful completion of the program, graduates will receive a degree from Lancaster University, along with two certificates, making them graduates of both Sunway University and Lancaster University.

Entry Requirements

STPM

Passed STPM in Science stream or equivalent with a minimum Grade C (CGPA 2.0) in Mathematics and 1 Science or ICT subject.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Business analyst
  • Business Development Manager
  • Project Manager
  • Supply Chain Manager
  • Client Relationship Manager
  • Business / Management Consultant
  • Market Research Analyst
  • Business Process Manager
  • Account Manager

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Business Law
  • Digital Business
  • English for Business
  • Fundamentals of Accounting
  • Fundamentals of Business Finance
  • Fundamentals of Economics
  • Principles of Business Analytics
  • Principles of Entrepreneurship
  • Principles of Management
  • Principles of Marketing

Year 2

  • Business Intelligence Applications
  • Human Resource Management
  • International Finance
  • Marketing Management
  • Operations Management
  • Supply Chain Management

Year 3

  • Business Ethics and Sustainability
  • Internship / Business Consulting Project / Launching Your Future Startup
  • Strategic Management
  • Stream 1 (choose 1 only)
  • Stream 2 (choose 1 only)
  • Sustainable Business
  • Technology Management

Suggested Streams

Marketing Management

  • Consumer Behaviour
  • Digital Marketing

Organisational Behaviour

  • Organisational Behaviour and Cultural Management
  • Leadership in the Age of Complexity

Transformative Innovations

  • Entrepreneurship and Innovation in the Global Context
  • Product Innovation and Commercialisation

Note: Students have the flexibility to choose electives from various streams. The availability of streams/electives is subject to a best-effort basis. For a complete list of streams/electives, see pages 20-21.

MOHE Compulsory General Studies Subjects

For Local Students:

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa

For International Students:

  • Appreciation of Ethics and Civilisation
  • Malay Language for Communication 2

For All Students:

  • Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Communication Skills
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Integrity and Anti-Corruption

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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