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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Science (Honours) in Business Management

جامعة صنواي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

This program offers students comprehensive knowledge of business management, equipping them with versatile skills to work in any organization or even start their own business in the future.

Students are encouraged to examine business through the lenses of operations, management, and critical business information evaluation. Utilizing management tools and techniques, they will analyze, assess, and make informed decisions, which are essential for enhancing employability and profitability in various local and global enterprises.

The program’s broad framework provides flexibility for students to explore areas of particular interest through a diverse selection of elective subjects. Additionally, the internship component allows students to apply theoretical knowledge in practical settings, preparing them for the workforce.

Upon successful completion of the program, graduates will receive a degree from Lancaster University, along with two certificates, indicating their status as graduates of both Sunway University and Lancaster University. Furthermore, successful graduates will earn a Level 5 Diploma in Management and Leadership from the Chartered Management Institute in the U.K.

“Creating TOMORROW’s socially responsible business LEADERS capable of making analytical and critical decisions based on emerging trends.”

Entry Requirements

STPM

Average C or CGPA 2.00 (minimum 2 Principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University. In addition, successful graduates from this programme will be awarded a Level 5 / Diploma Professional Qualification in Management and Leadership from the Chartered Management Institute, U.K.

Future Careers

  • Business consultant
  • Management consultant
  • Innovation manager
  • Operation/project manager
  • Strategic planner

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Business Law
  • Digital Business
  • English for Business
  • Fundamentals of Accounting
  • Fundamentals of Business Finance
  • Fundamentals of Economics
  • Principles of Business Analytics
  • Principles of Management
  • Principles of Marketing

Year 2

  • Business Intelligence Applications
  • Human Resource Management
  • Operations Management
  • Organisational Behaviour and Cultural Management
  • Project Management
  • Stream (choose 1 only)

Year 3

  • Business Ethics and Sustainability
  • Internship / Business Consulting Project / Launching Your Future Startup
  • Leadership in the Age of Complexity
  • Managing Change
  • Quality Management
  • Sustainable Business
  • Strategic Management
  • Stream (choose 1 only)
  • Technology Management

Suggested Streams

Business Analytics

  • Data Analytics for Business Decisions
  • Advanced Data Visualisation

Entrepreneurship & Innovation

  • Entrepreneurship and Innovation in the Global Context
  • Transformative Entrepreneurship in a Digital World

Marketing Management

  • Consumer Behaviour
  • Digital Marketing

Note: Students have the flexibility to choose electives from various streams. The availability of streams/electives is subject to a best-effort basis. For a complete list of streams/electives, see pages 20-21.

MOHE Compulsory General Studies Subjects

For Local Students:

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa

For International Students:

  • Appreciation of Ethics and Civilisation
  • Malay Language for Communication 2

For All Students:

  • Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Communication Skills
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Integrity and Anti-Corruption

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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