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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Hospitality Administration (A Dual Award with HTMi Switzerland)

جامعة UCSI

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Hospitality Administration (A Dual Award with HTMi Switzerland) Profram at UCSI University Malaysia provides students with operational, supervisory, and managerial knowledge and skills required for modern management in the global hospitality industry. It covers various areas including front office, housekeeping, food and beverage, kitchen, and events. Students also have the opportunity to explore emerging issues such as tourism policies and eco-hospitality through research and development. Graduates can pursue careers in hotels, resorts, restaurants, event management, and tourism organizations.

Entry Requirements

STPM: Pass STPM with Minimum 2 principals (C)

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Management Executive, Hotel/Resort/Club Manager, Event Manager, Event Organiser, Entrepreneur, Banquet Manager, Operation Manager, Convention Centre Manager.

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Basic Food Preparation
  • Customer Service
  • Sanitation, Safety and Hygiene
  • Business Communication
  • Fundamentals of Hospitality and Tourism Industry
  • Food and Beverage Service
  • Food and Beverage Management
  • Housekeeping Management
  • Front Office Operation and Management
  • Introduction to Hospitality Accounting
  • Cross Cultural Studies

Elective (Choose One)

  • Introduction to Foreign Languages in Hospitality Industry (Japanese, German, Mandarin, Korean, or French)

Year 2

  • Industry Placement I
  • Commercial Cookery
  • Introduction to Management and Organisation Theory
  • Principles of Marketing
  • Human Resource Management
  • Hospitality and Tourism Law
  • Business Research Methods
  • Independent Project I

Elective (Choose One)

  • Food and Beverage and Labour Cost Control
  • Convention Sales, Services and Operation

Year 3

  • Tourism Planning, Development and Management
  • Tourism and Business of Hotels
  • Introduction to Wine and Bar
  • Leadership and Business Performance
  • Event Operation Management
  • Casino, Club and Resort Management
  • Hospitality Facilities Management and Design
  • Hospitality Revenue Management
  • Independent Project II
  • Industry Placement II

Elective (Choose One)

  • Consumer Behaviour
  • Hospitality and Tourism Strategic Management

General Courses (MPU) are compulsory for all students.

U1

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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