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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Business Analytics (Hons)

جامعة صنواي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Business Analytics (Honours) equips students with the knowledge and practical skills needed to navigate the rapidly evolving field of Business Analytics, particularly in Big Data processing.

Through the use of various business analytics tools and techniques, students will cultivate critical thinking and analytical skills to effectively process Big Data for problem-solving and decision-making. This program prepares students to transform data into valuable predictive insights, enabling them to respond effectively to the global Big Data Revolution. The curriculum is well-rounded and comprehensive, offering a diverse selection of subjects in IT and business analytics, alongside a full range of core business courses.

Entry Requirements

STPM

Average C or CGPA 2.00 (minimum 2 Principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Business analyst
  • Accounting analyst
  • Finance analyst
  • Information systems analyst
  • Marketing analyst
  • HR analyst
  • Customer service analyst
  • Sports analyst
  • Social media analyst
  • Business consultant

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Business Law
  • Digital Business
  • English for Business
  • Fundamentals of Accounting
  • Fundamentals of Business Finance
  • Fundamentals of Economics
  • Principles of Business Analytics
  • Principles of Management
  • Principles of Marketing

Year 2

  • Business Database Management
  • Business Data Mining
  • Business Intelligence Applications
  • Data Analytics for Business Decisions
  • Enterprise Resource Management
  • Human Resource Management
  • Stream (choose 1 only)

Year 3

  • Advanced Data Visualisation
  • Business Ethics and Sustainability
  • Internship / Business Consulting Project / Launching Your Future Startup
  • Strategic Management
  • Stream (choose 1 only)
  • Sustainable Information Systems
  • Web and Social Media Analytics
  • Web Design and Development

Suggested Streams

Entrepreneurship & Innovation

  • Entrepreneurship and Innovation in the Global Context
  • Transformative Entrepreneurship in a Digital World

Supply Chain Management

  • Supply Chain Management
  • Operations Management

Strategic Leadership (required to qualify for the Chartered Management Institute Diploma)

  • Leadership in the Age of Complexity
  • Managing Change

Note: Students have the flexibility to choose electives from various streams. The availability of streams/electives is subject to a best-effort basis. For a complete list of streams/electives, see pages 20-21.

MOHE Compulsory General Studies Subjects

For Local Students:

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa

For International Students:

  • Appreciation of Ethics and Civilisation
  • Malay Language for Communication 2

For All Students:

  • Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Communication Skills
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Integrity and Anti-Corruption

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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