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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Business Administration (Hons) in Marketing

جامعة نيلاي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Nilai University's Bachelor of Business Administration (Hons) in Marketing program trains students in marketing principles and tactics. Students gain knowledge of consumer behavior, branding, digital marketing, advertising, and market research via a blend of academic study and hands-on projects. Graduates are equipped to undertake entrepreneurial endeavors in marketing-related industries or professions as marketing executives, brand managers, or market researchers after completing their studies.

Entry Requirements

STPM

Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

Emergency Management Director , Marketing Manager , Product Manager , Social Media Executive , Public Relations Executive , Marketing Consultant , Brand executive , Business Development Executive , Bank Executive

المنهج الدراسي

عرض المنهج كاملاً

Programme Module

Common Core

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core

  • Business Analytics
  • Business Research Methods
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Industrial Relations
  • Human Resource Development
  • International Business
  • Logistics and Supply Chain Management
  • Organisational Behaviour
  • Personal Finance
  • Strategic Management

Specialization

  • Business Project Plan
  • Consumer Behaviour
  • Digital Marketing
  • Global Marketing
  • Marketing Management
  • Marketing Research
  • Perspective of Marketing Communication
  • Retailing
  • Sales Management
  • Strategic Marketing

Industrial Training

  • Internship

Compulsory Courses

  • Graduate Preparatory Course
  • Bahasa Melayu Komunikasi 2 (International Students) OR
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Philosophy and Current Issues (Malaysian & International Students)
  • Co-curriculum

المنح المتاحة

  • International Discount (MENA Region)

    تغطية حتى 30%

    A 30% tuition fee reduction is available to students originating from the MENA region. This discount features no prerequisite conditions and will be applied automatically to eligible student accounts upon enrollment.

  • International Discount

    تغطية حتى 50%

    A 50% tuition fee reduction is available to all international students. To qualify, applicants must present their official high school certificate during the application process. To retain this 50% discount throughout their studies, students must maintain the required minimum CGPA at the end of every semester.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

تخصصات ذات صلة

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