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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Arts (Hons) in Business Administration

جامعة UCSI

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Arts (Hons) in Business Administration Program at UCSI University Malaysia distinguishes itself by focusing on practical, hands-on learning. Students acquire the knowledge necessary to effectively manage and enhance a company's performance. The program's dynamic course content evolves in tandem with the ever-changing business landscape. By engaging with real-life case materials, students develop their creative thinking and decision-making abilities within a stimulating learning environment.

Entry Requirements

  • STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level.
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

  • Manufacturing: CEO, Director, General Manager, Human Resource Manager, Sales Manager, Administrative Executive and Purchasing Executive
  • Service: Academician, Business Consultant, CEO, Corporate Trainer, Credit Banking Executive, Director, Entrepreneur, Events Manager, Financial Advisor, General Manager, Human Resource Executive, Human Resource Manager, Investment Banking Executive, Management Consultant, Public Relations Executive, Public Relations Manager and Research Analyst
  • Retail: Business Support Manager, Customer Relations Manager, Entrepreneur, Human Resource Executive, Human Resource Manager, Purchasing Executive, Sales Manager, Service Manager, Store Manager, Assistant Store Manager and Store Supervisor Non-profit Organisations: Administrative Manager, Events Manager and Project Manager

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Business Accounting
  • Business Communication
  • Business Information Systems
  • Statistics and its Applications
  • Macroeconomics
  • Microeconomics
  • Organisational Behaviour
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Sustainability in Business
  • Co-Operative Placement 1

Year 2

  • Company Law
  • Business Mathematics
  • Business Research Methods
  • Management Science
  • Managing People
  • Corporate Communication
  • Financial Management
  • Management Ethics
  • Operations Management
  • Co-Operative Placement 2

Elective 1 (Choose one)

  • Introduction to Branding
  • Social Media Marketing

Elective 2 (Choose one)

  • Cross-Cultural management
  • E-Commerce for Small Business

Year 3

  • Corporate Finance
  • Independent Project A
  • Independent Project B
  • International Business
  • Strategic Management
  • Entrepreneurship
  • Co-Operative Placement 3
  • Leadership
  • Contemporary Human Resource Management
  • Organisational Development and Change

Elective 3 & 4 (Choose two)

  • Financial Statement Analysis
  • Retail Brand Management
  • Services Marketing
  • Issues in Global Economy

General Courses (MPU) are compulsory for all students.

U1

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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