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العلوم · بكالوريوس

Bachelor (Hons) Mass Communication

جامعة UCSI

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor (Hons) Mass Communication at UCSI University Malaysia offers pathways in film and television, journalism, and marketing and communications, preparing students for careers in the media industry. Graduates have achieved impressive accomplishments, such as starting their own digital media companies, working with top public relations firms, and writing for leading newspapers. The program equips students with a deep understanding of the industry's dynamics, enabling them to become trailblazers in their chosen field.

Entry Requirements

  • STPM: Passed at least two (2) subjects with a minimum Grade C (GP 2.00) in any two (2) subjects
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Broadcasting, Film, Media, Advertising, Public Relations / Corporate Communications, Journalism, Event Management, Photojournalism, Journalist, Advertising Project Manager/Executive, Fashion Photographer, Film Director, TV Correspondent, Linguist, Publication Officer, Writer, Public Relations Specialists, Diplomatic Service Officer, Brand Management, Editor, Researchers, Corporate Social Responsibility Officer, Broadcast Manager, Creative Director, Newscaster.

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Introduction to Video Production
  • Fundamentals of Management
  • Writing For Mass Communication
  • University Life (MPU-U2)
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1 (MPU - U4 )​

Major Electives – Choose 3

  • Introduction to Advertising
  • Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism
  • Fundamentals of Marketing​

MPU (Compulsory Subjects) - Applicable for International Students

  • Malaysian Studies (MPU - U1)
  • Bahasa Melayu Komunikasi 3 (MPU - U1)
  • Religions in Malaysia (MPU - U3)

Year 2

Core Courses

  • Creative Content Development
  • Mass Communication Research 1
  • Design & Thinking
  • New Media Studies
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2 (MPU - U4)

Year 3

Core Courses

  • ​Media, Law & Ethics
  • Entrepreneurship
  • Alternative Voices and Issues in Mass Communication
  • Mass Communication Project
  • Mass Communication Research 2
  • Cooperative Placement 3
  • Extracurricular Learning Experience 3 (MPU - U4)​

Free Elective - Choose 3

  • Video Editing
  • New Media Production and Strategies
  • Corporate Social Responsibility and Event Management
  • Pop Culture
  • Advertising Campaign
  • Introduction to Psychology
  • Organisational Behaviour
  • Introduction to Political Science
  • Critical Issues
  • Future Directions, Future Casting
  • Thinking and Being

Mass Communication Pathways – Choose One Pathway

Pathways – (to be taken in Year 2 and Year 3)

Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

  • Film Production
  • Film Appreciation
  • Documentary Production
  • Directing and Aesthetics
  • Scriptwriting
  • TV Production (CAPSTONE COURSE)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

  • Photojournalism
  • Editing
  • Feature Writing
  • New Media Journalism
  • Broadcast Journalism
  • Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

  • Creative Copywriting
  • Marketing Strategies
  • Brand Communication
  • Consumer Behavior
  • Media Planning & Management
  • Integrated Marketing Communication Campaign (CAPSTONE COURSE)

General Courses (MPU) are compulsory for all students.

U1

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

U2

University life

U3

Malaysian Experiential Tourism

U4

Extra-curricular Learning Experience 1 to 3

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • باحث علمي
  • أخصائي مختبر
  • محلل جودة
  • أخصائي تقنية حيوية

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